Solo and Small Firm

The Practitioner Winter 2020, Volume 26, Issue 2

The Minimalist Guide to Reaching the First Page of Google

By Veronika Monnel

Veronika Monell is the CEO and marketing innovator of JumpStartNOW, a Sacramento-based boutique online marketing agency. She has helped hundreds of businesses navigate the ever-changing marketing dynamics of today’s fast-paced world. She helps her clients get to the first or the next million. More info at

SEO simply means "to be found on Google." In today’s fast-paced world, that means the first page or the first three pages at the most. The benefits of a listing on the first page of Google is clear. It is the most valuable real estate on the Google search engine and stands for brand awareness, reputation, legitimacy, and consequently, lead generation. But for many, the term stands for the powers of Google and their controversial or clandestine algorithm that is rarely cracked. Not so fast, I say.

You may ask how, as a solo lawyer and small law firm, you could crack that code. The answer is easier than you think. Let’s give Google what it wants: relevant, focused, high-value content.

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