Solo and Small Firm
The Practitioner Winter 2020, Volume 26, Issue 2
Content
- Executive Committee of the Solo and Small Firm Law Section 2019-2020
- Letter From the Chair
- Letter From the Editor-In-Chief
- Limiting the Scope of Representation: Times of Crisis Call for Heightened Caution
- MCLE Article: Getting Clients in the Door: How a Client Can Find the Door Even When It's Off the Beaten Path
- Table of Contents
- The Lighter Side of Networking: I Stay Top of Mind Because of My Socks
- the Practitioner For Solo & Small Firms
- Three Steps to Building & Maintaining a Strong Network
- Tips for Effective Networking: Kissing Frogs on the Way to Finding Royal Referral Partners
- The Minimalist Guide to Reaching the First Page of Google
The Minimalist Guide to Reaching the First Page of Google
By Veronika Monnel
Veronika Monell is the CEO and marketing innovator of JumpStartNOW, a Sacramento-based boutique online marketing agency. She has helped hundreds of businesses navigate the ever-changing marketing dynamics of today’s fast-paced world. She helps her clients get to the first or the next million. More info at www.jumpstart-now.com.
SEO simply means "to be found on Google." In today’s fast-paced world, that means the first page or the first three pages at the most. The benefits of a listing on the first page of Google is clear. It is the most valuable real estate on the Google search engine and stands for brand awareness, reputation, legitimacy, and consequently, lead generation. But for many, the term stands for the powers of Google and their controversial or clandestine algorithm that is rarely cracked. Not so fast, I say.
You may ask how, as a solo lawyer and small law firm, you could crack that code. The answer is easier than you think. Let’s give Google what it wants: relevant, focused, high-value content.