Solo and Small Firm
The Practitioner Winter 2020, Volume 26, Issue 2
Content
- Executive Committee of the Solo and Small Firm Law Section 2019-2020
- Letter From the Chair
- Letter From the Editor-In-Chief
- Limiting the Scope of Representation: Times of Crisis Call for Heightened Caution
- MCLE Article: Getting Clients in the Door: How a Client Can Find the Door Even When It's Off the Beaten Path
- Table of Contents
- The Minimalist Guide to Reaching the First Page of Google
- the Practitioner For Solo & Small Firms
- Three Steps to Building & Maintaining a Strong Network
- Tips for Effective Networking: Kissing Frogs on the Way to Finding Royal Referral Partners
- The Lighter Side of Networking: I Stay Top of Mind Because of My Socks
The Lighter Side of Networking: I Stay Top of Mind Because of My Socks
By Joshua Bonnici
Joshua Bonnici is the managing attorney for Bonnici Law Group, APC, located in downtown San Diego, where he focuses primarily on personal injury cases and appealing state and federal disability denials. His accomplishments include winning SD Metro’s "40 Under 40" award, San Diego’s Best Litigation Firm by the San Diego UT, and was recently selected as a Rising Star by Super Lawyers. You can learn more about Josh and his practice at www. bonnicilawgroup.com.
Yes. You read that correctly. I have and continue to receive case referrals (for cases I have retained, worked, and resolved) because of my socks. Am I a fashion lawyer? Agent for a famous shoe manufacture ? Nope. I run the day-to-day activities for Bonnici Law Group, APC, an injury and disability firm in San Diego. Just one of the hundreds of injury attorneys in a large, metropolitan city.
When I started my firm in 2012, I had no money for traditional legal advertising. Pay-per-click ads were over $100.00 per click and SEO charges seemed in another universe. So, I put my feet to the pavement and met with anyone who would listen to me. While I had my pitch down pat, I realized that the hardest part was having my coffee date remember who I was and what I did a few days after our coffee meeting. In a city flooded with young, hungry, and talented lawyers, I needed to figure out how to stay top-of-mind with all the contacts I met.