Letter From the Editor-In-Chief

By Joshua Bonnici

Joshua Bonnici is the managing attorney for Bonnici Law Group, APC, located in downtown San Diego, where he focuses primarily on personal injury cases and appealing state and federal disability denials. His accomplishments include winning SD Metro’s "40 Under 40" award, San Diego’s Best Litigation Firm by the San Diego UT, and was recently selected as a Rising Star by Super Lawyers. You can learnmore about Josh and his practice at www. bonnicilawgroup.com.

When I undertook the position of Editor of The Practitioner, I decided to theme the first few issues on issues I believed solo and small firm attorneys thought about outside the practice of law. In the first issue, we saw articles on how small firms differentiated themselves from their larger competitors in order to attract clients away from competition. Authors wrote how they created a niche practice or had special knowledge to offer clients in a boutique setting, giving special attention to clients that large "mill" type firms may not be able to offer.

While I chose this issue’s theme prior to the COVID-19 outbreak and state-wide shut down, I believe it’s something that all of us solo and small firm practitioners are going to have to revisit once the world comes back to a sense of normal. Client acquisition is something every office needs to focus on, and with a large slow down ordered from Governor Newsom, I know many offices have slowed. If your practice has slowed down, it may be a good time to revisit your referral sources and evaluate where your best-case referrals come from. Are you fully utilizing your network? Can you better focus on your best referral sources in order to get more of the clients you really want to work on, or are the best fee producing cases?