Solo and Small Firm
The Practitioner Spring 2017, Volume 23, Issue 2
Content
- Executive Committee of the Solo and Small Firm Law Section 2016-2017
- You Need to Be in the Know: Probate, Intestacy, Wills, and Trusts
- MCLE Article: New California Employment-Related Rules, Again!
- Tips on Handling a Bicycle Accident Case ̶ From a Bike Lawyer
- Interview with Kelly Lake, Executive Director of Continuing Education of the Bar (Ceb)
- Coach's Corner: Target Markets: If You Are Practicing Without One, You Are lost in the Sahara Without a Gps!
- Table of Contents
- Ten Things an In-House Counsel Looks for in Selecting and Working with Outside Counsel
- Letter From the Chair
- Making Mass Torts Cases a Valuable Addition to Your Solo or Small Firm
- the Practitioner For Solo & Small Firms
- Letter From the Editor
- Fake News, Fake Accounts, and Other Scams
Coach’s Corner: Target Markets: If You Are Practicing Without One, You Are lost in the Sahara Without a GPS!
Eleanor Southers is a Professional Legal Coach who helps attorneys at all stages of their careers to become more successful and contented. Working one on one, Ms. Southers guides attorneys to uncover and fulfill their goals. She can be reached at esouthers@aol.com or her website: www.southerslaw.net.
By Eleanor Southers
AT A RECENT SEMINAR FOR LAWYERS, I MENTIONED THE IMPORTANCE OF KNOWING YOUR TARGET MARKET. THE RESPONSE I GOT WAS "WHAT IS A TARGET MARKET?"
Since this is the basis of all marketing, I thought it would be appropriate to spend some time talking about what is a target market and how to locate yours!