Law Practice Management and Technology
The Bottom Line Volume 34, No. 4, October 2013
Content
- 21st Century Legal Research: Authenticating Electronic Data
- Avoiding Surprises: Plan for Contingencies
- Coach's Corner: “Die With Your Boots On” Is Not a Succession Plan
- Disaster Planning Means Firm Survival
- MCLE Self-Study Article Bridge the Gap: Knowledge Management Simplified
- Message From the Chair, Incoming
- Message From the Chair, Outgoing: Tinker, Labor, Over, Bye!
- Message From the Guest Editor: How To Manage Not to Waste Your Time
- Using Automation and Outsourcing to Deliver Legal Services in the New Normal Market
- Your Law Firm Culture: Define, Prioritize and Collaborate
- Building Your Client Base Online and Off
Building Your Client Base Online and Off
By Peggy Gruenke, Owner, LegalBizSuccess
Building your Client Base, Online and Off
You recently posted an article on LinkedIn, Google+, and Twitter and received your first â€like,†“share†or “retweet.†How do you turn this into a client or a new referral source?
Ten years ago, this question was never even on your mind. The advent of social media has dramatically changed the way lawyers can acquire new clients and referral sources. This year LinkedIn turned 10, Facebook, 9, and Twitter, 7. Throw in the evolution of mobile tools, which allow people to access online content and stay connected 24/7, and you can understand how the rise of social media has changed the way we communicate. These technologies have brought a whole new meaning and focus to networking and relationships – the cornerstone of developing a vibrant law practice. If you do not have an online presence, you’re out of the marketing loop and leaving money on the table for someone else.