Solo and Small Firm

The Practitioner Summer 2018, Volume 24, Issue 3

Attracting Your Ideal Client Without Breaking a Sweat or the Bank

By Dina Eisenberg

Lawyer turned award-winning business leader, Dina Eisenberg is an Outsourcing Strategist for Solo & Small Firm lawyers. She prepares lawyers to delegate, automate and design a law practice that fits your life. A sought after educator and podcast guest, Ms. Eisenberg is the creator of Dina’s Rolodex, the only on-demand Delegation Resource Library, and Get a VA, online delegation training program. Her thought leadership has been featured in Inc and Entrepreneur magazines, as well as, the ABA Young Lawyer Division Learn more at

Why did you go to law school? That is the first question that I ask my clients.

That question sets the tone and quickly establishes rapport between me and my new client. More importantly though, the question often reveals the lawyer’s state of mind about the law and running a law business.

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