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Branding for Attorneys: What You Did Not Learn in Law School About Social Media, Public Relations, and Business Development
June 22 @ 12:00 pm – 1:30 pm
Free event! No MCLE
One thing is certain for all attorneys, law school does not teach you about marketing and business development. Some of that work is done by experience in internships and your law practice, but regardless of your years of practice, a refresher in all things brand is a good idea! On Thursday, June 22, 2023, you are invited to check in with your brand and attend either virtually, or in-person, a ninety minutes seminar hosted by California Lawyers Association! The Branding Session is so much more than an overview of the trending tips for success. California Lawyers Association (CLA) has convened the best of the best #Brand Influencers who will share their branding knowledge. (Please note: In-person registration deadline is Wednesday, June 21)
This event is hybrid! Attend for free virtually or in-person at the CLA office, 400 Capitol Mall, Suite 650, Sacramento.
First, attendees will hear from Sheenika Gandhi, Chief Marketing Officer at Greenberg Glusker. After Sheenika level sets all things brand, CLA convenes some of our notable brand influencers: Jeremy Evans, President, Oyango A. Snell, CEO and Executive Director, and Tej Baath, Associate Executive Director for a conversation in brand in action! This panel session will be moderated by Sheila Johnston, Associate Executive Director of Communications for CLA.
During our session, branding experts will share trending tips for:
- Getting comfortable with brand influencer status
- Leveraging social media for business development
- Understanding the power of media and public relations
- Networking like you’ve never networked before
- Experiencing tried, true, and innovative methods for successful lead generation
Join us to rethink and reframe everything you ever knew about branding!