Intellectual Property Law

The Trademark Office Comes to California

Trademark Office Comes to California

Earn 5.0 Hours MCLE

JUNE 13, 2023
Andaz West Hollywood
8401 Sunset Blvd.
West Hollywood, Ca

JUNE 15, 2023
Hyatt Regency San Francisco Airport
1333 Bayshore Hwy
Burlingame, CA


Introduction | 9 a.m.

Nuances of Use in Trademarks | 9:15 a.m. – 10:15 a.m.

Our speaker will address all aspects of trademark and service mark use, including failure to function regarding specimens and practitioner-oriented approaches to solving issues of use.

Speaker: Paul W. Reidl, Dickenson, Peatman and Fogarty 

An Insider’s Look at Trademark Examination | 10:15 a.m. – 11:15 a.m.

Peer into the mind of a trademark examining attorney! Our speaker will present the USPTO perspective in examining trademark applications and prosecution issues.

Speakers: Susan Hayash, Law Office Managing Attorney, USPTO

Tips for Effective Searching of Database | 11:30 a.m. – 12:30 p.m.

Ever wondered if you’ve done an adequate search of all possible variations of a mark?  Wonder no more.  Our speakers will discuss choice of search forms, use of quotes and other characters, truncation of characters and other fine points.


  • Pete Bromaghim, Womble, Bond, Dickinson
  • Jason Lott, Managing Attorney for Trademarks Customer Outreach

Lunch and Listen: Remarks by Commissioner Gooder | 12:30 p.m. – 1:45 p.m.

David S. Gooder

David S. Gooder is the Commissioner for Trademarks at the United States Patent and Trademark Office (USPTO). The Commissioner serves as the primary agency official for trademarks, domestically and internationally, and is responsible for all aspects of the Trademarks organization, including policy, petitions, operations, register protection and administration relating to trademark examination, registration, and maintenance.

Mr. Gooder has worked for more than 25 years on intellectual property and brand-protection challenges facing iconic global brands, notably in the distilled spirits and wine industries. Prior to joining the USPTO, he served as the founding Managing Director and Chief Trademark Counsel at Jack Daniel’s Properties. In that position, Mr. Gooder directed the company’s global intellectual property work, including its trademark portfolio, rights clearance, brand protection, licensing, and entertainment deals for the brands. Prior to that, Mr. Gooder practiced trademark, copyright, and entertainment law in Los Angeles and San Diego.

For the International Trademark Association (INTA), Mr. Gooder has been an officer and served two terms on the Board of Directors. He has also served as Chairman of the INTA Foundation.

Prior to his legal career, Mr. Gooder was a drummer and a video and music director. He is also an Eagle Scout. Mr. Gooder is a member of the State Bar of California. He received his Juris Doctor from the University of Arizona College of Law.

Practical Tips and Updates from the TTAB | 1:45 p.m. – 2:45 p.m.

TTAB insiders will provide the latest developments and practical tips to give you the edge in handling proceedings before the Board.


  • TTAB Judge Christopher Larkin
  • Interlocutory Attorney Mary Beth Myles

TTAB Year in Review | 3 p.m. – 4 p.m.

A perennial favorite, John Welch, founder and publisher of the widely known and respected TTABlog, will review the past year’s developments in TTAB rulings.

Speaker: John Welch, Wolf, Greenfield & Sacks, P.C.

USPTO Listening Sessions | 4 p.m. – 5 p.m.

Now, it’s your turn.  The USPTO wants to hear what’s on your mind and to answer any specific questions you may have.


  • Commissioner Gooder
  • Susan Hayash
  • Jason Lott

Reception for all attendees and speakers | 5:00 p.m. – 6:00 p.m.


Registration Fees

Through June 6, 2023

  • $440 – Intellectual Property Law Section Members
  • $540 – Non-Section Members (includes enrollment in the Intellectual Property Law Section for 2023)
  • $270 – Law Clerks/paralegals/non-attorneys
  • $100 – Students (Non-Attorney)

June 7-15, 2023 (Onsite registration)

  • $590 – Intellectual Property Law Section Members
  • $590 – Non-Section Members (includes enrollment in the Intellectual Property Law Section for 2023)
  • $270 – Law Clerks/paralegals/non-attorneys
  • $100 – Students (Non-Attorney)

Registration Deadline

The deadline to register online is June 6, 2023. Onsite registration will be available depending on availability.


Requests must be received in writing by June 6, 2023.  A processing fee of 50% of the paid registration fee will be charged for cancellation requests received after June 6, 2023. For more information, email

Special Assistance and Questions

For special assistance, please email

Questions: For registration information, email For program content and/or Section information, email

This event may be recorded. By attending this event, you consent to be photographed, filmed, and/or otherwise recorded, and to any use, by the CLA, of your likeness, voice, and name in any and all media including social media. If you do not want your name or photo to be used, please let us know in advance.


Hoge Fenton



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CLA Membership is $99 and includes one section. Additional sections are $99 each.