Intellectual Property Law
2019 IP and the Internet Conference
Thursday, June 6, 2019
Luskin Conference Center, UCLA
425 Westwood Plaza
Los Angeles, CA 90095
Earn 5.75 MCLE credit hours!
Online registration is now closed. Onsite registration is available!
The Intellectual Property Law Section would like to thank the Internet and Privacy Law Committee of the Business Law Section for its generous contribution and support!
And a Round of Applause to Our Planning Committees
Emily Yu
Seagate Technology
Cupertino, CA
privacyandyu@gmail.com
Bennet Kelley
Internet Law Center
Santa Monica, CA
bkelley@internetlawcenter.net
Barbara Friedman
Dergosits & Noah, LLP
San Francisco, CA
bfriedman@dergnoah.com
Josh de Larios-Heiman
Data Law
San Francisco, CA
joshdelh@data-law.com
Jared Gordon
McCormick Barstow, LLP
Fresno, CA
Jared.gordon@mccormickbarstow.com
Jonathan Lurie
The Law Offices of Lurie and Ferri
Nicasio, CA
jlurie@lflawoffices.com
Michele Ferri
The Law Offices of Lurie and Ferri
Nicasio, CA
mferri@lflawoffices.com
Program Schedule
7:30 a.m. – 4:30 p.m. | Registration
7:30 a.m. – 8:30 a.m. | Continental Breakfast
Take in some fuel before a long day of great speakers, discussion, and networking!
8:30 a.m. – 8:45 a.m. | Welcome and Opening Remarks
Speaker: Emily Yu, Conference Chair
8:45 a.m. – 9:30 a.m. | Can an Open Internet and Copyright Law Co-exist?
In the wake of the new EU Copyright Directive, the notion of an open and uncensored internet is now thrown into question. In particular, the controversial Article 13 mandates online platforms to filter copyrighted material from their websites. Mike Masnick will address the potential issues concerning the Directive’s controversial Article 13, the recent takedown of the Mueller report on Scribd, and the censorship of online content.
Keynote Speaker: Mike Masnick, Founder of TechDirt and CEO of Floor64
9:30 a.m. – 10:30 a.m. | The Music Modernization Act: Understanding the Biggest Change to Copyright Law in the Last Decade
The Music Modernization Act is arguably the largest single change to copyright law in the last decade-a new entity handling mechanical licenses of digital works of music, new protections for sound recordings before ‘72, new royalty splitting rules and more. Prof. Tyler Ochoa, George Borkowski, and Brad Prendergast will be joining us to teach both the nuts and bolts of this incredibly complicated law and provide practical tips for when the rubber meets the road. Come join us and prepare to assist your clients with this monumental change in copyright law!
Speakers:
- Prof. Tyler Ochoa, SCU Law
- George Borkowski, Coblentz Patch Duffy & Bass
- Brad Prendergast, SoundExchange
10:30 a.m. – 10:45 a.m. | Break
It’s a mid-morning break! Take some time to yourself and enjoy some coffee, tea, or water.
10:45 a.m. – 11:45 a.m. | Social Media Influencers as a Practice
Social media influencers are a (relatively) new and lucrative avenue for internet advertising. Join Denise Howell and Hannah Taylor for a discussion on how to approach providing legal services to social media influencers. They’ll discuss FTC regulations, specific industry needs, and practice tips that will help prepare you to represent an influencer, or help your client hire one safely.
Speakers:
- Denise Howell, TWiT.tv
- Hannah Taylor, Frankfurt Kurnit Klein & Selz
11:45 a.m. – 1 p.m. | Luncheon Table Topics
A variety of table topics will be hosted by various conference speakers and other experienced practitioners to make lunch a lively and interactive opportunity for attendees.
Table topics may include, but are not limited to:
- LabMD v FTC Decision
- GDPR Venting Table
- CA Bot Disclosure Law
- Managing Online Presence and Reviews for Your Client
- Cannabis and the Internet
- Scandalous Trademark?
- Cyberthreats
- The Legalities of Video Game Microtransactions
- Privacy Shield: Is It Still Viable?
Registrants will be able to sign up for one table topic on-site at the registration table. Limited seats are available per table on a first come first served basis.
1:00 p.m. – 2:00 p.m. | A Primer and Guidance on the California Consumer Privacy Act
The California Consumer Privacy Act is a first-of-its-kind state law that requires companies to honor several new consumer rights. This panel will address the fundamentals of this new law, areas of controversy, and provide some practical insights for compliance.
Speakers:
- Josh de Larios-Heiman, Data Law
- Christian Hammerl, 2B Advice LLC
- Dr. Jestlan Hopkins, KPMG
2:00 p.m. – 2:15 p.m. | Break
Stretch out those legs and get the blood flowing.
2:15 p.m. – 3:15 p.m. | So, You’ve Made a Hot New Mobile App . . . Now What?
Distributing a mobile app through an app store, raising capital to finance operations, collecting data and complying with privacy laws and, with luck, selling the company or going public present challenging legal issues that nearly all software publishers must navigate. Our speakers, a corporate and securities law expert and an IP and technology law expert, have represented many of Southern California’s most promising software startups. Another speaker, is the founder/CEO of a mobile app startup that has encountered many of the legal issues the attorneys will discuss.These include: Why click-through terms and conditions are important (even though almost nobody reads them); data security and privacy; Open Source software issues that scare investors; and avoiding mistakes that can kill a deal.
Speakers:
- Kevin DeBre, Stubbs Alderton & Markiles, LLP
- Louis Wharton, Stubbs Alderton & Markiles, LLP
- Tavio Hobson, Trufl
3:15 p.m. – 3:30 p.m. | Break
Last break of the day; it’s the final homestretch!
3:30 p.m. – 4:30 p.m. | Online Wine Tasting: How Wine Sales Over the Internet Have Transformed Wine Buying and Wine Branding
The Internet has transformed the wine buying experience. No longer are consumers stuck with the choices available at the grocery store or an occasional trip to a specialty wine store. The broad availability of wine via the Internet is largely due to the U.S. SupremeCourt’s Granholm v. Heald decision, and subsequent changes to state laws in such states as Massachusetts and Pennsylvania.
With the broadening of many wines from regional to national products, trademark and other brand protections have become vitally important to wine producers, marketers, and retailers. The cornucopia of wine brands and challenges with potentially similar goods in other categories of drinks make identifying and protecting a wine brand more challenging than ever.
Rachel Corcoran, the General Counsel of one of the largest online wine marketing companies, will address both the laws that govern direct-to-consumer wine sales online, and the challenges of selecting and protecting wine brands.
Speaker: Rachel Corcoran, Drinks.com
4:30 p.m. – 6:00 p.m. | Reception
Avoid the traffic and join us for light refreshments at a networking reception with our speakers.
Hosted wine tasting by Drinks.com
Essential Information
Pre-Registration Fees
- $395 for Current Intellectual Property Law Section Members or Business Law Section Members
- $490 for Non-Section Members (includes enrollment in the Intellectual Property Law Section for 2019)
- $100 for CYLA Members
- $490 for all registrations after Thursday May, 30, 2019
- $270 for Law School Faculty, Paralegal, Government, or Non-Profit
- $100 for Students (non-attorney)
Pre-Registration Deadline
Pre-registration closes on Thursday, May 30, 2019.
How to Register
- Register Online – Online registration is now closed.
- Mail Registration Form to Program Registrations at:
Program Registrations, California Lawyers Association
400 Capitol Mall, Suite 650
Sacramento, CA 95814 - Email to Registration Form toProgramRegistrations@CAlawyers.org. In order to email your registration, credit card information is MANDATORY. (Photocopoies of checks will NOT be accepted.)
- On-site registration will be on a space available basis. Call 916-516-1757 to confirm space availability.
Cancellations/Refund Policy
Cancellations and requests for refunds must be received in writing no later than Thursday, May 30, 2019 and are subject to a $50 service charge. Refunds will not be available after May 30, 2019.
Questions
For registration information please call 916-516-1757. For information regarding the program please call 916-516-1746.
Special Assistance
For special assistance please call 916-516-1746
Program Materials
Registrants will receive a USB storage device with an electronic version of all program materials the day of the conference. Before the conference, registrants will receive a link with information on how to review and download the program materials. It may be helpful to review a program’s reference material before the conference. This website is not available to the public, and access is given only to conference registrants. Late-breaking supplemental materials not available before the conference will be added at a later date.
This event may be recorded. By attending this event, you consent to be photographed, filmed, and/or otherwise recorded, and to any use, by the CLA, of your likeness, voice, and name in any and all media, including social media. If you do not want your name or photo to be used, please let us know in advance. We cannot, however, honor requests to opt out of the use of your image or voice if you choose to ask a question during one of the event sessions.