Loading Events

« All Events

  • This event has passed.

Webinar: Selling for Lawyers Who Hate to Sell

February 28, 2023 @ 12:00 pm 1:00 pm

This is a free event and offers no MCLE.

American Lawyer Media Hall of Famer and two-time best-selling author David H. Freeman, J.D., who has trained and coached well over 10,000 lawyers from hundreds of law firms worldwide over his nearly 30-year career, will shares some of the best techniques he’s ever seen for helping lawyers build great books of business in ethical ways they welcome and enjoy. During this webinar, David will discuss winning approaches to personal branding, building great networks (both internally and externally), delivering “wow” levels of service, cross-selling, getting and maximizing client meetings, staying top-of-mind and much more. The program is open to ALA members and is also perfect for firm lawyers who seek new approaches for building huge books of business that don’t feel pushy or salesy.

Takeaways from this program include:

  • Learn dozens of approaches lawyers can immediately use to jumpstart their business development efforts.
  • Discover new systems lawyers can implement to follow through on their commitments.

P.S. As an extra bonus, one lucky attendee will receive David’s new online business development program (, which provides a step-by-step blueprint for how to become an exceptional rainmaker.

We are committed to accessibility! Virtual events are equipped with closed captioning. To request an in-person accommodation, send us a note at or contact us at 916-516-1760 for assistance.


View all CLA events

Forgot Password

Enter the email associated with you account. You will then receive a link in your inbox to reset your password.

Personal Information

Select Section(s)

CLA Membership is $99 and includes one section. Additional sections are $99 each.