Co-Hosted by: California Lawyers Association Privacy Law Section and the Future of Privacy Forum

Session 3: Basics of Online Advertising

Join us on Friday, March 4th, from 12:00-1:15PM Pacific Time, for an informational presentation on the basics of online and mobile advertising.

The CPRA, and other new state privacy laws, are giving consumers rights to exercise controls around “behavioral” and “targeted” digital advertising, while often seeking to preserve “contextual” advertising. Yet many California privacy lawyers may still be unfamiliar with what these terms mean in practice. In order to help equip privacy lawyers to understand the new provisions, this session will provide a “101” introduction to ad tech, including:

• An overview of how digital ads are selected, placed, and measured in many websites and mobile apps using personal information;
• An explanation of cookies, Ad-IDs, and other persistent identifiers, and how they are impacted by platform and browser settings;
• An initial overview of technical and operational issues related to the digital data flow of consumer data, including key concepts, such as multi-site retargeting, exchanges, profiling, and a high-level look at changes coming to ad tech through the deprecation of third party cookies;

This session is introductory – no prior knowledge required. It will be followed later in the month by a deeper discussion of opt-out signals and global privacy controls on March 18th.

Presenters:

Taylor Bloom, Associate, Baker Hostetler
Adam Towvim, Adjunct Professor, Brandeis International Business School and Partner, Chameleon Collective
Christy Harris, Director of Technology and Privacy Research, Future of Privacy Forum