Solo and Small Firm

The Practitioner Spring 2021, Volume 27, Issue 2

Simple Video Marketing Tips for Lawyers and Law Firms

By Olga Korchyga

Olga Korchyga is the COO of Fotex Labs; a digital marketing agency focused on helping businesses grow and attain their objectives. Olga loves every aspect of digital marketing. She decided to create Fotex Labs in 2016 with the goal of surrounding herself with a team as passionate about digital marketing as she is. Fotex Labs has experienced exponential growth in the last five years with the amazing collaboration of the in-house marketing team. Olga’s innovative approach to digital marketing has delivered remarkable results to clients of all sizes and industries.

Choosing to do video marketing as a law firm is the one of best decisions you can make to help attract potential clients. Video produces great results for online marketing campaigns, is a proven strategy to elevate your practice and establishes a more personal connection with prospective clients. Now, more than ever before, people select a law firm based upon the quality and presence of their digital presence. This article highlights five simple video marketing tips for lawyers and law firms and explains why video marketing is the best route for them.

WHY VIDEO MARKETING?

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