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Webinar: The Impact of CPRA on Ad Tech Compliance
June 23 @ 12:00 pm – 1:00 pm
2022 is a pivotal year for businesses when it comes to privacy compliance. Current business practices, many shaped by the CCPA, will need to change to account for the CPRA. Among other material changes, the laws require adjustments to how businesses treat ad tech data disclosures, the contracts they must enter into with third parties, and important limitations on activities that can be performed by service providers. Michael Hahn, the general counsel for the IAB, will walk us through these changes, the particular challenges they pose to the industry and what solutions companies can utilize to engage in compliant transactions. In particular, he will discuss how to solve for the lack of contractual privity in certain parts of the digital advertising, distribution chain; how and when to undertake measurement and frequency capping; and when it is appropriate to engage in cross-context behavioral advertising versus contextual advertising.
Speaker: Michael Hahn
Moderator: Taylor Bloom, Privacy Attorney – BakerHostetler
Michael Hahn is Executive Vice President & General Counsel at IAB and IAB Tech Lab. Michael has responsibility for all legal matters, including the direction of legal strategy, privacy compliance, antitrust compliance, intellectual property rights issues, and general corporate matters. Michael is also responsible for serving as an advocate for the digital advertising industry on common legal issues affecting member companies.
Michael joined IAB and IAB Tech Lab from Lowenstein Sandler LLP where he served as Vice Chair of the firm’s Antitrust Practice Group. In that role, he provided clients with strategic counsel around competition, distribution and governance issues. In the area of litigation, Michael’s matters have included multiparty class action antitrust defense representation.
Michael served previously as Co-Chair of the New Jersey State Bar Association Antitrust Law Committee. He also previously served on the Editorial Advisory Board of Competition Law 360 and the Advisory Board of the American Bar Association Antitrust Section’s Civil Torts & RICO Committee.