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Webinar: Cookies, Consent and Advertising Technology Under the CCPA

This program offers 1 participatory MCLE credit. You must register in advance to participate.

Presented by the Technology, Internet & Privacy Interest Group, the In-House Counsel Interest Group, and the Litigation Interest Group

As the California Consumer Privacy Act (CCPA) transitions from its effective date to its rapidly approaching enforcement date, businesses in California, the rest of the U.S., and elsewhere continue to grapple with this complicated new law as it relates to cookies and other advertising-related practices occurring on their digital properties.

Legitimate questions and open interpretations persist in this realm in terms of what constitutes a “sale,” which partners act as a “service provider” versus a “third party,” and how to comply with “Do Not Sell My Personal Information” requirements. This webinar is designed to address and de-mystify these topics, with the objective of assisting participants in recognizing the key issues and considerations to weigh for lawyers and business stakeholders alike.

Topics to be addressed include:

  • An overview of the digital advertising ecosystem and ad tech in relation to key definitions under the CCPA
  • How the CCPA affects website cookie consent practices
  • How to evaluate website and mobile application vendors, and what contractual controls may be necessary to clarify their status under the CCPA
  • A synopsis of currently proposed self-regulatory and related CCPA “Do Not Sell” solution possibilities
  • An explanation of what’s on the horizon in terms of likely enforcement, finalized CCPA regulations, and a ballot initiative already seeking to update the CCPA

Join us to learn about these topics and more during our one-hour session.

Moderator: Kieran De Terra

Darren Abernethy is Of Counsel at Greenberg Traurig, LLP in San Francisco, where he advises clients on data privacy and security matters. ┬áPrior to joining GT, Darren served as Senior Counsel to global privacy compliance technology company TrustArc Inc. and as legal counsel to S.F.-based tech start-ups; these positions followed a half decade in private practice in Washington, D.C. with a focus on privacy and telecommunications regulation. Darren’s concentrations include the digital advertising ecosystem, the California Consumer Privacy Act, the EU General Data Protection Regulation, direct marketing, geolocation, and FTC best practices. Darren is admitted to practice law in California, New York, and Washington, D.C. and holds all seven International Association of Privacy Professionals (IAPP) privacy certifications.

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