Sacramento, CA

Membership Development Director

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Job Title:  Membership Development Director
Classification: Full-time, Exempt
Reports to:   Associate Executive Director of Marketing and Membership
Location:  Sacramento, California


The Membership Development Director (MDM) supports and optimizes our organization’s strategic membership strategies and supports all of our membership efforts. This includes developing strategic plans regarding recruitment for CLA and strategic customized recruitment plans. The MDM is also responsible for retention strategies and onboarding members.  The MDM works collaboratively across the organization and with various stakeholder groups to identify, build and promote member value that has broad appeal to CLA members.  In addition, the MDM will have primary responsibility for development and implementation of membership recruitment, engagement, and retention campaigns, as well as volunteer engagement and recognition.  The MDM is responsible for the integrity of data in CLA’s membership database and collaborates with our internal professional team charged with delivering high-quality customer service to CLA and its eighteen Sections.

Skills and Requirements:

  • Responsible for all aspects of the membership experience, membership recruitment, engagement, and retention to include the development of an annual comprehensive membership strategy.
  • Gather, analyze, and apply information about members, customers, competition, and external influencers to leverage opportunities and evolve programs, products, and services.
  • Forecast membership growth potential and create strategies to target specific segments. Keep pace with member and customer needs by reviewing data from a variety of sources and inputs.
  • Oversee development and maintenance of membership policies, procedures, and related documentation
  • Develop relationships with volunteers, members, and key industry subject matter experts
  • Extract lists and data out of AMS, analyze data gathered in reports and advising on membership trends and identify challenge areas
  • Oversee production of monthly membership reports, including reports to our Senior Executive Team
  • Distribute monthly membership dashboards reflecting the overall composition of the membership as well as the specific trends in composition
  • Analyze member and customer data to develop customer profiles used for targeted membership and customer outreach, with an eye toward the development and delivery of products and services based on the needs of individual target markets.
  • Partner with internal team and external consultants to ensure data integrity processes and procedures are in place; identifies areas where improved system changes or processes are required and recommends changes as needed.
  • Collaborate with other departments in the development of new products and services
  • Collaborate with internal marketing staff and external consultants to execute membership recruitment, engagement, and retention tactics
  • Develop membership materials, including applications, welcome kits, and other collateral


  • A 4-year degree with an advanced degree preferred
  • Certified Association Executive (CAE) preferred
  • Five (5) to seven (7) years of experience in a similar leadership role
  • Experience working with/managing volunteers preferred
  • Proven ability to interact and build strong and credible relationships at all levelsStrong skills with the Microsoft Office Suite and ability to learn and use databases and other software programsDemonstrated experience working with Learning Management Systems, Association Management Systems, and Customer Relations Management systems and the ability to develop queries and query logic for AMS reportingAbility to deliver on-time and within budget approved projects within established parameters using own judgment and related work experience in executing responsibilitiesProven ability to plan effectively to anticipate and avoid problems and troubleshoot as needed
  • Participate as an active contributor in the budgeting process
  • Experience using and analyzing data to understand current membership needs and to predict future membership opportunities
  • Able to interface with a variety of constituencies and stakeholder groups with different needs and demands to achieve strategic goals
  • Highly driven and results oriented, strong management skills, ability to set and enforce priorities and deadlines. Strong track record as an implementer who thrives on leading a variety of key initiatives concurrently and will work independently to get the job done
  • Demonstrated experience initiating, managing, delivering and evaluating membership focused projects, programs, and services
  • Ability to manage numerous and varied complex projects and deadlines simultaneously
  • Strong creative, strategic, analytical and organizational skills
  • Overnight travel required

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CLA Membership is $99 and includes one section. Additional sections are $99 each.