Brand Ambassador Toolkit

Share Your Love of CLA!

We’re looking at CLA members to help promote the CLA brand and grow their own influence. The core of CLA is truly its members, and we believe it’s your stories that will expand our reach and grow our community in a meaningful way.

Below you will find links to graphic templates, email templates, and suggested texts to help you get inspired when posting to your social media or emailing colleagues.

You have the power to inspire others to join CLA.If you have any questions, please reach out to Dan Poggetti (dan.poggetti@calawyers.org).


Brand Ambassador Content

Make Your Own Social Media Graphic!

Please note: You will need either a Google or a Canva account in order to access the templates linked below. Make a copy of each month’s template to insert your own photo.

Alternatively, we can create it for you. Simply send your headshot to us via email here.

Social media graphics

Brand Ambassador Actions

June: Empower
  • Post a photo of yourself with CLA friends and share in the caption how they’ve empowered and uplifted you. Use the hashtag #TogetherAtCLA and tag @CALawyersOrg.
  • Send a text or email to someone who you think would make a great leader at CLA. Offer to share your own experience volunteering with them.
July: Advocate
  • Is there a meme that perfectly illustrates that feeling when you’ve helped a client? Post it on LinkedIn, and use the hashtag #TogetherAtCLA and tag @CALawyersOrg.
  • Think of a time when one of your earlier cases impacted your career. Share how being a member at CLA helped or could’ve helped with your research. Share the member benefits page and why it might be appealing to new members.
August: Community
  • How can we as lawyers better serve our community? Share one tip on Facebook and Use the hashtag #TogetherAtCLA and tag @CALawyersOrg.
  • Introduce yourself to the new Online Community. (Coming soon!)
September: Belong
  • What is something you think can be done to make a first-year attorney feel more welcome? Answer this question on social, and be sure to use the hashtag #TogetherAtCLA and tag @CALawyersOrg.
    • (Engage with NLS)
  • Share a photo of you from your law student or new lawyer days in the new Online Community. (Coming soon!)

The copy and scripts provided below are simply guides. Please feel free to refine and customize to your own voice and personality.

Social Media & Text Scripts

We want to help make this as easy as possible for you, so we created some example posts to help get your creative juices flowing. You can use what we created, build off of those, or create your own!

Empowering Video Share

I just watched this inspiring video showcasing our passion for law at CLA! It’s amazing to see our community in action. If you’re not yet a member, now’s the time to join us and be empowered! [https://bit.ly/3WpGsXM] #TogetherWeEmpower

Personal Experience Post

I’m constantly amazed by how CLA gets what we, as lawyers, need. It’s more than a profession; it’s a calling. Proud to be part of an association that champions our growth and influence. Haven’t joined yet? What are you waiting for! [https://bit.ly/3WpGsXM] #CLACommunity

Direct Recruitment Message

Hey [First Name]! Ever thought about how much more we can achieve as part of a supportive legal community? That’s what I found at the California Lawyers Association. Check out the amazing benefits and opportunities CLA offers here: [https://bit.ly/3WpGsXM] Let’s chat soon! #JoinCLA

Volunteering and Leadership Highlight

Thrilled to share my experience volunteering with CLA! If you’re seeking leadership and visibility in the legal field, you really should consider joining. Here’s where you can learn more and get involved: [https://bit.ly/3WpGsXM] #CLALeaders

Elevator Pitch

For New Attorneys:

Join the California Lawyers Association to kickstart your legal career with unmatched networking opportunities, top-notch continuing education, and invaluable mentorship. As a member, you’ll access resources and connections that accelerate your professional growth, helping you build a robust foundation for success.

For Solo Practitioner:

As a solo practitioner, managing your time, money, and resources is critical. CLA offers you unparalleled value with a membership that provides 18 free hours of MCLE annually, saving you significant costs on mandatory education. With access to the Knowledge Hub, you get a wealth of resources like white papers, case studies, and guides that help you stay ahead without additional expenses. Plus, our partnership with CalBar Connect offers exclusive discounts on essential services and products, maximizing your savings. Join CLA to streamline your practice, enhance your skills, and connect with a community that supports your success.

For Partners:

Elevate your practice by joining the California Lawyers Association. Benefit from premier educational programs, policy advocacy, and exclusive networking events. Strengthen your leadership and influence within the legal community while gaining insights and resources that enhance your firm’s growth and success.

New Members: Join the California Lawyers Association to access top-tier education, influential advocacy, and unparalleled networking. Whether you’re starting your career or established in the field, CLA offers resources and opportunities that empower you to excel, connect with peers, and stay ahead in the legal profession. Enhance your practice and make a lasting impact by becoming part of a dynamic community dedicated to legal excellence.

Top 5 Reasons to Join CLA

1. Comprehensive Continuing Legal Education (CLE)

CLA offers a wide range of CLE opportunities, including live webinars, on-demand videos, downloadable podcasts, and self-study articles. Members receive 18 hours of free CLE annually, which helps them meet their state bar requirements efficiently and economically.

CLA Membership Benefits (https://calawyers.org/membership/)

2. Access to Exclusive Resources

Members have access to the CLA Knowledge Hub, which contains a wealth of resources like white papers, case studies, guides, and webinars. This helps legal professionals stay informed about the latest trends, best practices, and developments in various areas of law.

Knowledge Hub (https://hub.calawyers.org)

3. Networking Opportunities

CLA provides numerous networking opportunities through its conferences, local mixers, annual meetings, and section-specific events. These events allow members to connect with peers, share insights, and build professional relationships that can enhance their careers.

CLA Events (https://calawyers.org/events/)

4. Career Development and Leadership

The CLA Career Center offers job listings and career resources tailored for legal professionals. Additionally, members can enhance their leadership skills by volunteering for committees, participating in mentorship programs, and taking on roles within CLA sections.

Career Center (https://jobs.calawyers.org)

Leadership Opportunities (https://calawyers.org/leadership/)

5. Discounts and Cost Savings

Through partnerships like CalBar Connect, members receive discounts on a variety of products and services, including legal research tools, home appliances, and car rentals. These cost savings add significant value to the membership.

Member Discounts (https://calawyers.org/member-discounts/)

Videos: CLA Introductions and Testimonials

Share these videos on social or via email/text:

FAQs

What’s in it for me? How does being a brand ambassador help me?

Here are some of the advantages of taking on the role of a brand ambassador:

  • Recognition and Exposure: As a brand ambassador, you gain recognition and exposure within our industry and community. Representing CLA can elevate your personal brand and increase your visibility among your target audience.
  • Building Relationships: This is your opportunity to display your strong relationship with CLA. This can lead to valuable connections with professionals, influencers, and other ambassadors, fostering a sense of community and collaboration.
  • Credibility and Impact: Being a brand ambassador demonstrates your leadership and expertise. When you are associated with CLA, you can enhance your credibility and authenticity, leading to increased trust from your audience. Your recommendations and endorsements can carry weight and influence purchasing decisions, opinions, and perceptions.

We want to collaborate with you to grow CLA, and we look forward to your participation and seeing unique perspectives in this campaign!

What’s the difference between the State Bar and CLA? How can I distinguish CLA from the State Bar?

The State Bar of California and a voluntary bar association like CLA are different in their organizational structure and purpose.

The State Bar of California is a regulatory body established by the California Supreme Court. Its primary role is to oversee the admission, regulation, and discipline of attorneys practicing law in California. The State Bar sets and enforces standards of professional conduct, administers the bar exam, and handles attorney licensing and disciplinary matters. It is mandatory for attorneys practicing law in California to be licensed with the State Bar. 

Meanwhile, as a voluntary bar association, CLA is an organization formed by members who choose to join based on shared interests, practice areas, or professional affiliations. Unlike the State Bar, membership in a voluntary bar association is optional and not mandatory for practicing law. Rather than focusing on regulatory and professional conduct standards, CLA is focused on providing professional development, networking opportunities, and advocacy for our members. 

Attorneys who choose to be a part of both benefit from more services and opportunities. CLA is a platform for you to come together, collaborate, and further your professional development and community engagement. 

What does the California Lawyers Foundation do? How is it different from CLA, the association?

The California Lawyers Foundation (CLF) is CLA’s charitable arm. At CLF, we are charting a movement to enhance civics education for our youth, mitigate the burdens to access justice, and diversify the pathway to joining the legal profession.

Since our founding, CLF has offered a range of statewide programs, activities, and resources for youth (K-12), law students and practicing attorneys. We do this because we believe in a profession that mirrors its population and in a society that understands “equal justice under law”, as etched in stone on the steps of the United States Supreme Court.

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CLA Membership is $99 and includes one section. Additional sections are $99 each.

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