Antitrust and Consumer Protection
Competition: Fall 2015, Vol 24, No. 2
Content
- A Tale of Two Statutes: Cipro, Edwards, and the Rule of Reason
- Antitrust Treatment of State Licensing Boards In the Wake of North Carolina State Board of Dental Examiners V.F.T.C.
- Breaking a Monopoly: Vigilante Justice or the Sort of Innovative Approach We Celebrate?
- Capitalizing On Judicial Antitrust Experience
- Chair's Column
- Editor's Note
- Health Care Merger Analysis In the Era of Payment Reform
- Masthead
- Off-label Use of the Cartwright Act: Will Cipro Require State Courts To Assess Federal Patent Validity In Pay-for-delay Cases?
- Pleading An Antitrust Conspiracy In a Post-twombly World
- Promoting Antitrust Compliance the Antitrust Division's Subtle Shift Regarding Corporate Compliance: a Step Toward Incentivizing More Robust Antitrust Compliance Efforts
- Putting Cipro Meat On Actavis Bones: a Case Study In Filling In the Legal Gaps
- Table of Contents
- The Antitrust and Unfair Competition Law Section
- The Magna Carta and the Sherman Act
- The Northern District of California Opens Its Doors To the World's Civil Antitrust Disputes
- What You See Isn't What You Get: How the Colgate Doctrine May Apply To the Disposable Contact Lens Antitrust Litigation
- Mobile Apps: Redefining the Virtual California Economy and the Laws That Govern It
MOBILE APPS: REDEFINING THE VIRTUAL CALIFORNIA ECONOMY AND THE LAWS THAT GOVERN IT
By Alexandra McDonald, Jason McDonell, and Caroline Mitchell1
I. INTRODUCTION.
As the virtual world integrates seamlessly into our everyday lives, mobile applications ("apps") have become a hub of both social and commercial activity. As a result, they have drawn increasing attention from courts and regulators. In California’s Silicon Valley driven economy, savvy businesses closely monitor their apps portfolios, making sure they have the legal protections necessary to optimize their value, while also guarding against the legal and regulatory pitfalls that could plunge them into high profile and costly disputes. This article reviews the rapid rise of apps in the economy and the legal issues that companies using apps to drive their business need to manage.