Disney and OpenAI Strike 3-Year IP Deal

Disney’s new three-year licensing deal with OpenAI, allowing Sora to generate short social videos and ChatGPT Images to create stills featuring over 200 Disney, Marvel, Pixar, and Star Wars characters, is a landmark moment for IP in Generative AI. This agreement establishes a model for commercializing iconic IP in AI formats while managing risks. Crucially, the license excludes talent likenesses and voices, highlighting the legal sensitivity around publicity rights, SAG-AFTRA, and voice cloning, suggesting a future standard of separating character IP from performer attributes. For more information, click here.