Sponsorship & Exhibit Resources for the Section Volunteer Leader

Event Details that Affect Sponsorships

• Budgeting– What is your sponsor revenue target, and how will you get there? What portion of your budget is from sponsorships, and is it a realistic number? Your budget also determines your sponsor level price points.
• Timeline– A multi-day event typically requires 5-6 months to properly market sponsorships. Give yourself enough time to contact sponsor prospects prior to the event.
• Event Schedule & Structure– Are you giving your sponsors enough “face time” for what they pay? Do they get plenty of exposure and leads for follow up? Create a value proposition for the sponsor.

Non-Dues Revenue Opportunities Besides Live Events

• Utilize your section emails and newsletters. Most likely your email platform allows advertising and is a low impact deliverable. Standalone emails are also highly effective and valuable to sponsors.
• Monetize your section webinars. Sponsors love to align with similar topics & be seen as industry thought leaders, plus it expands your knowledge base.
• Does your section have a journal or publication? Advertising can be an additional income source to help offset the production costs.

How Can CLA help?

Interested in reaching legal professionals? Contact CLA’s Business Development Team at development@calawyers.org.