Patagonia Sues Drag Queen Pattie Gonia for Trademark Infringement

Outdoor apparel company Patagonia sued drag queen and environmental activist Pattie Gonia for trademark infringement, claiming the play on its name could create consumer confusion. Patagonia said in its complaint that the performer, whose given name is Wyn Wiley, uses the Pattie Gonia name on clothing and for advertising services that overlap with the brand’s, including “motivational speaking services in support of environmental sustainability” and “organizing, arranging, and conducting trail and hiking events.” For a copy of the complaint, click here.