Marketing of Events

Marketing is essential to the success of any event. At the California Lawyers Association, multiple departments collaborate and bring their expertise to market events. From building the event’s online presence and managing email campaigns to executing targeted advertising and designing promotional materials, the Web and Marketing teams work closely with section managers to maximize the event’s visibility and impact. A well-planned timeline ensures that every aspect of the process is strategically planned and executed, contributing to a successful event.

Timeline to be successful:
Four Months Before the Event:

• Define objectives
• Establish budget
• Identify target audience
• Connect with marketing and web departments
• Create the marketing plan
• Create the social media plan and graphic design templates
• Make the announcement

Three Months Before the Event:

• Collect relevant headshots, bios, logos, and any other pertinent information as determined by marketing and web departments
• Begin selling tickets
• Begin marketing – social media, email, paid ads if budgeted

Eight Weeks Before the Event:

• Connect with marketing about on-site signage
• Leverage speakers
• Cross-promote

One Month Before the Event:

• Make any updates to the event landing page
• Update flyer where needed
• Ensure sponsors are informed
• Final marketing – social media and email marketing
• Logistics – ensure attendees know where to go and what to expect

Day of Event:

• Social media postings
• Help answer any questions that come in through the event app or email

Recap:

• Send thank you to attendees
• If possible, announce next year’s event
• Post photos to social media for official event recap