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Webinar: Insights from the Author: Orly Lobel’s “You Don’t Own Me: How MGA v. Mattel Entertainment Exposed Barbie’s Dark Side”

This program offers 1 participatory MCLE credit. You must register in advance to participate.

Presented by the Trade Secrets Interest Group

The battle between Mattel, the makers of the iconic Barbie doll, and MGA, the company that created the Bratz dolls, did not just feature a decade-long trial over an incredibly successful toy, but a war over who owns ideas. Professor Lobel’s well-researched and entertaining book about the MGA v. Mattel trial not only explores the inner details of this famous trade secrets trial, but also explores the intersection of creativity and innovation with IP rights. In this webinar, Professor Lobel takes us inside her book, and the long-lasting impact of this trial upon human capital, innovation, and employee mobility.

Orly Lobel is an award-winning author and a renowned legal scholar. A graduate of Harvard University, she was recently named one of the top minds in research by The Market Magazine. Her books and research are critically acclaimed and have been featured in top media including the New York Times. the Economist, the Wall Street Journal, the Harvard Business Review, Bloomberg, NPR and TED.

Professor Lobel is currently a Warren Distinguished Professor of Law at the University of San Diego School of Law. She has published numerous articles and books on the importance of employee mobility in our labor market.  Her prior work includes: Talent Wants to Be Free: Why We Should Learn to Love Leaks, Raids, and Free-Riding (Yale University Press, 2013), and Encyclopedia of Labor and Employment Law and Economics (Dau-Schmidt, and Harris, eds.) (Edward Elgar Publishing, 2009).

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