Tips for Effective Networking: Kissing Frogs on the Way to Finding Royal Referral Partners
By Somita Basu
Somita Basu, Esq., is a founding principal and managing partner of the Santa Clara, Beverly Hills, and Las Vegas offices of Norton Basu LLP. Ms. Basu serves as an editorial advisor for The Practitioner. She is also the Vice Chair for the Solo and Small Firm Section and represents the section on the California Lawyers’ Association Project 2021 Committee, to help determine options for the future of the CLA organization. Ms. Basu is based out of the Santa Clara office and lives in the South Bay with her family.
Solo and small firm practitioners are always reliant on referrals, be they from fellow attorneys, referral partners, or clients. Referrals are by far the most effective way to get high-quality clients through the door. So how does a solo/small firm practitioner become a networking expert given that they also have to be their practice’s Chief Executive Officer, Chief Financial Officer, and Chief Technology Officer? Below are some tips for efficient and cost-effective networking.
WHY IS NETWORKING IMPORTANT?