Letter from the Editor-In-Chief

By Joshua Bonnici

Joshua Bonnici is the managing attorney for Bonnici Law Group, APC, located in downtown San Diego, where he focuses primarily on personal injury cases and appealing state and federal disability denials. His accomplishments include winning SD Metro’s "40 Under 40" award, San Diego’s Best Litigation Firm by the San Diego UT, and was recently selected as a Rising Star by Super Lawyers. You can learn more about Josh and his practice at www.bonnicilawgroup.com.

As the incoming Editor in Chief to The Practitioner, I knew I had big shoes to fill from the fantastic job Somita Basu did last year, and am grateful for her help in getting me started! The opportunity to organize a publication that serves a business genre I’m passionate about excited me. I’ve now had my own small law firm for over seven years, starting as a solo in 2012. There is something special about building a small team and equipping them to carry out your vision on how to not only work up cases, but make a difference in the lives of your clients and in your local community.

We’ve all heard the saying "time is money," but when applied to an hourly rate, or time put into a contingency case, there is no truer saying. In order for a successful small practice to thrive, one must be time efficient in all aspects of the business. While attorneys are often great purveyors in their legal field, getting the client in the door and retained is often a struggle without a large marketing budget or client retention team. In the upcoming 2020 issues, I will have themed issues on topics solos and small firm owners often encounter, and that can be difference makers in whether an office succeeds or flounders in the waves of the competitive California legal market. These articles should address many of the "hats" we are required to wear when running our offices, hopefully allowing us to connect with clients who need our legal help.