Solo and Small Firm
The Practitioner VOLUME 29, ISSUE 2, SUMMER 2023
Content
- Can Ignorance Ever Be a Legal Defense? What You Don't Know Might Protect You From Environmental Liabilities (With Caveats, of Course)
- Digital Marketing 101: Best Practices For Growing Your Law Firm's Online Presence
- EXECUTIVE COMMITTEE & EDITORIAL BOARD
- How To Attract New Clients With Google Ads
- How To Brand Your Small Law Practice On Social Media
- Letter From the Chair
- Letter From the Editor
- Leveraging Outsourcing and Technology In Law Practices: the Key To Success In 2023
- Public Relations: Why It Is Essential For Law Firms, Regardless of Size
- Specialization In Legal Practice
- Table of Contents
- Media Interviews 101: Tips For Before, During, and After Your Interview
MEDIA INTERVIEWS 101: TIPS FOR BEFORE, DURING, AND AFTER YOUR INTERVIEW
Amy Hawkinson*
Having a newsworthy case or client means you might be contacted by the media. The opportunities can vary. Sharing your perspective can be one way to persuade others to believe in your client and positively impact the case. On the other hand, it can also work against you if the story is positioned in a way that helps the opposition. News travels fast either way. Or you may be asked to be a legal analyst to help provide insights that cannot be shared by those close to the case. There’s also a halo effect of media interviews that can work to your advantage. It gives you the opportunity to let potential new clients know about your skills and expertise.
The most successful media interview is the one you are prepared for. When the need arises for you to speak to the media whether as an attorney in a case you are involved with, as an analyst, thought leader, or community activist, there are steps to enable you to be successful. In these situations, you have valuable information, which means you also have the upper hand. The outcome of how you work with the media and provide information is in your control—if you are prepared.