LETTER FROM THE EDITOR

Dolan Williams^* Editor-in-Chief

Traditionally, The Practitioner focuses on specific legal issues that affect California’s solo and small firm community and has done an excellent job in the past of doing just that. As a legal community, changes in the laws, changes in the rules of professional conduct, and the application of court opinions are incredibly important, and solo and small firm lawyers have a duty to ensure they are continuing their legal education to serve their clients and uphold their sworn oath. The trouble is that all the education in the world will do little to grow your business, secure your reputation, make you appear confident in media interviews, or relate to the public. This issue helps with all of that.

Further, what the editorial team has come to realize is that many of you want things related to your actual practice, such as how to develop your business, marketing, public relations, communications, or other strategies to help you keep your business alive. We’ve listened to your feedback and found both lawyer and non-lawyer experts for this edition to address those very topics.

Even if you aren’t a solo or small firm attorney, you can still use these strategies internally to help build your brand and public profile.