Solo and Small Firm
The Practitioner VOLUME 29, ISSUE 2, SUMMER 2023
Content
- Can Ignorance Ever Be a Legal Defense? What You Don't Know Might Protect You From Environmental Liabilities (With Caveats, of Course)
- Digital Marketing 101: Best Practices For Growing Your Law Firm's Online Presence
- EXECUTIVE COMMITTEE & EDITORIAL BOARD
- How To Attract New Clients With Google Ads
- Letter From the Chair
- Letter From the Editor
- Leveraging Outsourcing and Technology In Law Practices: the Key To Success In 2023
- Media Interviews 101: Tips For Before, During, and After Your Interview
- Public Relations: Why It Is Essential For Law Firms, Regardless of Size
- Specialization In Legal Practice
- Table of Contents
- How To Brand Your Small Law Practice On Social Media
HOW TO BRAND YOUR SMALL LAW PRACTICE ON SOCIAL MEDIA
Olga Korchyga*
As an attorney, you’re inherently an excellent communicator. However, are you just as effective when it comes to social media marketing? When searching for ways to boost the presence of your law firm, it can be easy to overlook the potential of social media. In today’s digital age, having a social media presence has become a vital part of doing business in the modern world. A law firm—especially a small one that’s just getting started—is as good as invisible if it isn’t interacting with the public on at least two social media platforms. That said, some small law practices struggle to create an effective social media marketing strategy that builds their brand and drives potential leads. This can be a missed opportunity.
HOW DO YOU BRAND A SMALL LAW PRACTICE EFFECTIVELY ON SOCIAL MEDIA?
Some law firms believe that branding is optional—this is not true. Whether you believe it or not, you have a brand. Your brand impacts all aspects of your firm. As a matter of fact, your law firm’s brand is one of the top reasons why people choose to hire you as opposed to your competition. Big firms spend hundreds or thousands of dollars to meticulously craft their brands. Sadly, smaller firms can’t afford to invest this much in branding. The good news is that you don’t have to. With the help of social media, you can effectively brand your small law practice without spending big bucks. Below we’ll go over a few tips: