HOW TO BRAND YOUR SMALL LAW PRACTICE ON SOCIAL MEDIA
As an attorney, you’re inherently an excellent communicator. However, are you just as effective when it comes to social media marketing? When searching for ways to boost the presence of your law firm, it can be easy to overlook the potential of social media. In today’s digital age, having a social media presence has become a vital part of doing business in the modern world. A law firmâespecially a small one that’s just getting startedâis as good as invisible if it isn’t interacting with the public on at least two social media platforms. That said, some small law practices struggle to create an effective social media marketing strategy that builds their brand and drives potential leads. This can be a missed opportunity.
HOW DO YOU BRAND A SMALL LAW PRACTICE EFFECTIVELY ON SOCIAL MEDIA?
Some law firms believe that branding is optionalâthis is not true. Whether you believe it or not, you have a brand. Your brand impacts all aspects of your firm. As a matter of fact, your law firm’s brand is one of the top reasons why people choose to hire you as opposed to your competition. Big firms spend hundreds or thousands of dollars to meticulously craft their brands. Sadly, smaller firms can’t afford to invest this much in branding. The good news is that you don’t have to. With the help of social media, you can effectively brand your small law practice without spending big bucks. Below we’ll go over a few tips: