Solo and Small Firm

The Practitioner Spring 2017, Volume 23, Issue 2

Coach’s Corner: Target Markets: If You Are Practicing Without One, You Are lost in the Sahara Without a GPS!

Eleanor Southers is a Professional Legal Coach who helps attorneys at all stages of their careers to become more successful and contented. Working one on one, Ms. Southers guides attorneys to uncover and fulfill their goals. She can be reached at esouthers@aol.com or her website: www.southerslaw.net.

By Eleanor Southers

AT A RECENT SEMINAR FOR LAWYERS, I MENTIONED THE IMPORTANCE OF KNOWING YOUR TARGET MARKET. THE RESPONSE I GOT WAS "WHAT IS A TARGET MARKET?"

Since this is the basis of all marketing, I thought it would be appropriate to spend some time talking about what is a target market and how to locate yours!

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