Litigation
Cal. Litig. 2018, Volume 31 Number 2
Content
- Blood From a Stone: the Ongoing Judicial Crisis in the Eastern District of California Enters its Final Stage
- Book Review - Impeachment: a Citizen's Guide by Cass R. Sunstein To End a Presidency: the Power of Impeachment by Laurence Tribe and Joshua Matz
- Book Review - the Judge: 26 Machiavellian LessonsBy Ronald K.L. Collins & David M. Skover
- Editor's Foreword: the East, is (in. the) Red!
- From the Section Chair
- Golden Opportunities for the Golden State: the Rise of International Arbitration in California
- Left at the Altar: Scotus Promises to Clarify its Cryptic Marks Rule for Divining the Precedential Impact of Plurality Decisions — But Doesn't
- Masthead
- Opening Statements: "It Was a Dark and Windy Night ..."
- Past Chairs of the Litigation Section
- Past Editors-in-Chief
- Table of Contents
- The Intersection of Bankruptcy and Civil Litigation: Know Enough to Avoid Peril!
- How Jurors View Attorneys: It All Starts With Voir Dire
How Jurors View Attorneys: It All Starts With Voir Dire
By David Perlut and Katie Vinson, Ph.D.
You don’t get a second chance to make a first impression." There is more than a kernel of truth in this old adage. Psychologists know that first impressions are formed quickly, are difficult to change, and have far reaching implications. But what are the consequences of this for trial counsel?
Jurors begin forming impressions of attorneys from the very moment they begin to interact with them—typically, during voir dire. The impressions they form tend to be related to a discrete set of factors, all within counsel’s control. That is, lawyers can create the impression they want jurors to have of them through how they conduct voir dire. And more importantly, these factors tend to be correlated not just with favorable or unfavorable impressions of the attorney, but also with how jurors decide a dispute. Studies repeatedly and consistently show that it’s often the little things that attorneys do that have far reaching implications for how they are viewed and judged.
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