You Want Us to Do What? One Firm’s Successful Brand Development Story through Social Media Success
By Gary L. Barr
In the Beginningâ¦
At our partner retreat in 2012, we made the determination that it was time to make some marketing changes. We wanted to clearly distinguish Alpert Barr & Grant from other firms and use this distinction in raising our overall visibility, while incorporating a strong yet professional business development component. This marketing strategy is not an undertaking for the faint of heart, especially for a small law firm with seven attorneys, but we knew it had to be done in order to stay competitive, relevant, and to grow our firm.
With the advice of a marketing consultant, we quickly discovered that we needed to participate in a formal brand development process. This branding would become the umbrella under which all of our marketing messages would fall. Then, and only then, would we be ready to develop a new Web 3.0 website, which meant the site would be automatically optimized for both computers and all mobile devices.