Law Practice Management and Technology

The Bottom Line Volume 36, No 4, December 2015

MCLE Self-Study Article Online Reputation – Occupational Hazard for Lawyers

By Jay Bettinger, Esq.

This article is posted in our self-study catalog.
Click here for information on how to access 1.0 study credits

Lawyers are often shocked to find letters or emails they wrote to adverse parties appear online — even more so when hateful, usually anonymous, Internet comments target them. Consider what happened to the NFL attorney who was caught in the crossfire when she sent cease-and-desist letters on behalf of the NFL to neighborhood churches to prevent them from using the term “Super Bowl” to promote hosted parties.

Online reputation is a tool in legal disputes to affect the outcome of otherwise unremarkable, routine legal matters. Though they often dodge the attention of high profile blog sites like or, solo practitioners and small firms should pay close attention to their online reputation, for it is quickly becoming an occupational hazard.

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