Law Practice Management and Technology

The Bottom Line Volume 34, No. 1, February 2013

Coach’s Corner: Associates Should Take Charge of Their Business EducationBy Ed Poll

Ed Poll

Associate development requires planning by developing overall goals and specific strategies that prepare them for the partnership. The firm must be able to measure the growth of associates by specific standards of billable time, training, and client development effort, documented against near-term targets that are realistic. It can be as fundamental as identifying two or three desired outcomes for the associate within a given time period, defining the behaviors necessary to achieve those outcomes, then giving the associate the means to achieve results. And ongoing business education is fundamental to achieving those results.

Growth Plan

Associates who understand business competency can better assess the value they provide to their firms, and create new ways to provide more of it

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