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Law Practice Management and Technology

The Bottom Line Volume 34, No.2, April 2013

MCLE Self-Study Article: Moneyball for Lawyers: How Data and Analytics are Transforming the Practice of Law

By Owen Byrd, Lex Machina

Imagine if you could make a data-driven prediction about how opposing counsel, or a judge, or a party to litigation or a transaction, will behave. Or what results a specific legal strategy or argument will produce. Would you continue to rely exclusively on traditional legal research and reasoning to inform the advice you give clients, the documents you draft, the negotiations you conduct and the arguments you make? Or would you integrate data and analytics into your lawyering by practicing Moneyball for lawyers?

The Origins of Moneyball

Since the 2003 publication of Moneyball: The Art of Winning an Unfair Game by Michael Lewis, and the 2011 release of a popular film based on the book, “Moneyball” has become shorthand for making data-driven decisions in domains far removed from baseball. From politics to marketing to military strategy, data and analytics are enabling upstart organizations and thought-leaders to disrupt and transform tradition-driven industries and professions, including the practice of law.

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