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Law Practice Management and Technology

The Bottom Line Volume 34, No. 4, October 2013

Building Your Client Base Online and Off

By Peggy Gruenke, Owner, LegalBizSuccess

Building your Client Base, Online and Off

You recently posted an article on LinkedIn, Google+, and Twitter and received your first ”like,” “share” or “retweet.” How do you turn this into a client or a new referral source?

Ten years ago, this question was never even on your mind. The advent of social media has dramatically changed the way lawyers can acquire new clients and referral sources. This year LinkedIn turned 10, Facebook, 9, and Twitter, 7. Throw in the evolution of mobile tools, which allow people to access online content and stay connected 24/7, and you can understand how the rise of social media has changed the way we communicate. These technologies have brought a whole new meaning and focus to networking and relationships – the cornerstone of developing a vibrant law practice. If you do not have an online presence, you’re out of the marketing loop and leaving money on the table for someone else.

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