Intellectual Property Law

New Matter SUMMER 2022, VOLUME 47, EDITION 4

HOW CAN WE HELP OUR CLIENTS KEEP UP WITH PRIVACY LAWS?

Jay Parkhill
Parkhill Venture Counsel, P.C.

Privacy law is in a period of very rapid evolution. Even ten years ago the pace of change was incremental; it now seems constantly increasing. It’s difficult for practitioners to keep up with developments, and it’s an even bigger struggle for our clients to manage their obligations to their end users and business customers. This article will provide a brief overview of the state of flux in privacy law, and potential frameworks for managing business relationships.

A BRIEF HISTORY OF PRIVACY LAW UPDATES

The European Union led privacy law developments for decades. The first major EU privacy law was the Privacy Directive in 1995. It lasted for 23 years until it was replaced by GDPR in 2018, and that’s when the pace of activity really picked up. The internet, online advertising and SaaS have all dramatically changed how personal data is stored, collected and used, and GDPR was the first major privacy law of the internet era. As such it has had a big influence on legislation in other countries.

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