Intellectual Property Law
New Matter SUMMER 2014, Volume 39, Number 2
Content
- 2014 New Matter Author Submission Guidelines
- Case Comments
- Contents
- Copyright Interest Group
- Entertainment and Sports Law Interest Group
- How to Obtain Ip insurance or How to Watch Your Client's Back
- In-house Counsel Interest Group
- Intellectual Property Section Executive Committee 2013-2014
- Intellectual Property Section Interest Group Representatives 2013-2014
- International Interest Group
- International Ip Developments
- Letter from the Chair
- Letter from the Editor-in-Chief
- Licensing Interest Group
- Litigation Interest Group
- MCLE Self-Study Article
- Ninth Circuit Report
- Patent Interest Group
- Patents—Claim Construction—De Novo Standard of Review Upheld
- Technology, Internet, & Privacy Interest Group
- The Law of the Land
- The Licensing Corner
- Trademark Interest Group
- Exploitation by Wrap Contracts—Click "Agree"
Exploitation by Wrap Contracts—Click "Agree"
Nancy S. Kim
California Western School of Law
INTRODUCTION
A spate of news articles involving online agreements has made headlines recently. In July 2013, the Fourth Circuit held that copyright could be assigned via an online agreement.1 In September, Facebook announced changes to its privacy policy that inflamed privacy advocates and prompted an FTC investigation.2 These changes came after the settlement of a lawsuit involving its personal recommendation advertisements, known as "Sponsored Stories."3 A letter to the FTC from six privacy organizations protested that the changes would give Facebook the ability to exploit users’ personal information (including information about minors) in far-reaching and objectionable ways.4 Another online company, Yelp, recently sued a law firm for breach of contract, claiming that the law firm posted fake positive reviews.5 Interestingly, Yelp filed its lawsuit after the firm won a judgment against it in a case, which claimed that the online review company coerced the law firm into an advertising contract.6