Intellectual Property Law

New Matter SPRING 2022, VOLUME 47, EDITION 1


Thomas A. Ward
Editor-in-Chief of New Matter

Welcome to the spring edition of New Matter for 2022. The cover of this edition illustrates Gucci’s trademarks. There is the standard Gucci mark and the stylized marks with interlocking "G"s. Gucci battled in court with Guess for the interlocking "G" mark, with Gucci suing Guess for trademark infringement in 2009. In 2012, Gucci received a judgment for $4.7 million, but this was much less than the $221 Gucci was seeking. The case was finally settled in 2018. Also, notice how similar the interlocking Gs are to the Coco Channel interlaced Cs, but Gucci and Channel seem to live with those trademark similarities.

The recent movie "House of Gucci" brings a lot of attention to the Gucci mark, and the history behind the mark. Al Pacino plays Aldo Gucci who increased use of the mark with numerous cheaper goods, a fact that Lady Gaga playing Patrizia complains about. Aldo Gucci talks about gifting Gucci shoes to Clark Gable and his father’s start by making purses and focusing on branding and establishing the Gucci mark. The movie is entertaining, even if you are not an IP lawyer, and I highly recommend it.

As always, I continue to thank our New Matter editorial staff for accomplishing the work to get this publication to you. In particularly, thanks to Amanda Nye who is the Acquisition Editor, Anthony Craig who is the Production Editor, Dabney Eastham who is Senior Articles Editor, and Leaf Williams who is Associate Production Editor.

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