Intellectual Property Law
New Matter FALL 2020, Volume 45, Number 3
Content
- 2020 New Matter Author Submission Guidelines
- Contents
- Copyright News
- Developing a Global Patent Portfolio
- Editorial Board
- Federal Circuit Report
- "Gone Fishin'" Lowell Anderson Retires
- Intellectual Property Section Executive Committee 2019-2020
- Intellectual Property Section Interest Group Representatives 2019-2020
- Ip and Art: An International Perspective
- Letter from the Chair
- Letter from the Editor-in-Chief
- MCLE Self-Study Article
- Ninth Circuit Report
- Obviousness-Type Double Patenting is Not So Obvious
- Online Cle For Participatory Credit
- Past Intellectual Property Executive Members
- Patent Eligibility Another Diagnostic On Ramp to Highway 35 U.S.C. 101
- Quarterly International Ip Law Update
- The California Lawyers Association Intellectual Property Alumni
- The Licensing Corner
- Ttab Decisions and Developments
- Trading Rights for 'Likes'—Sublicenses on Social Media Platforms
Trading Rights for ‘Likes’—Sublicenses on Social Media Platforms
Vera Golosker
Metro-Goldwyn-Mayer Studios
INTRODUCTION
Content creators can increase exposure and sales by posting their work on social media platforms.1 But, what rights to the work do they grant in the process? This article will review the recent decisions on embedded content sublicenses, examine the terms of use of some of the most popular social media sites, and provide best practices for platforms and content creators.