Intellectual Property Law
New Matter FALL 2020, Volume 45, Number 3
Content
- Online Cle For Participatory Credit
- Developing a Global Patent Portfolio
- Ip and Art: An International Perspective
- Patent Eligibility Another Diagnostic On Ramp to Highway 35 U.S.C. 101
- Copyright News
- 2020 New Matter Author Submission Guidelines
- Ninth Circuit Report
- Federal Circuit Report
- Editorial Board
- "Gone Fishin'" Lowell Anderson Retires
- Letter from the Editor-in-Chief
- Past Intellectual Property Executive Members
- Letter from the Chair
- Ttab Decisions and Developments
- Intellectual Property Section Interest Group Representatives 2019-2020
- Quarterly International Ip Law Update
- The California Lawyers Association Intellectual Property Alumni
- Trading Rights for 'Likes'—Sublicenses on Social Media Platforms
- Obviousness-Type Double Patenting is Not So Obvious
- MCLE Self-Study Article
- Intellectual Property Section Executive Committee 2019-2020
- The Licensing Corner
- Contents
Trading Rights for ‘Likes’—Sublicenses on Social Media Platforms
Vera Golosker
Metro-Goldwyn-Mayer Studios
INTRODUCTION
Content creators can increase exposure and sales by posting their work on social media platforms.1 But, what rights to the work do they grant in the process? This article will review the recent decisions on embedded content sublicenses, examine the terms of use of some of the most popular social media sites, and provide best practices for platforms and content creators.