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Intellectual Property Law

New Matter WINTER 2015, Volume 40, Number 4

Letter from the Editor-in-Chief

THOMAS A. WARD ARRIS

Welcome to the winter edition of New Matter for 2015. The cover art of this edition features the trademarks of In-N-Out Burgers Corporation. Founded in Baldwin Park California, in 1948, In-N-Out Burger has been built into a favorite food chain of many throughout California. The company’s attention to quality and customer satisfaction have developed strong trademarks. On trips with my own kids’ ball teams I witnessed the popularity when everyone on the team and their parents expected an In-N-Out Burger stop on the way home. Trademarks like Double-Double and Animal Style are second nature to all my kids and every other kid on their ball team. Protein Style is known to every parent on an Adkins diet or going gluten free.

In-N-Out Burger was the first drive-thru hamburger stand in California, allowing drivers to place orders via a two-way speaker system. This was a new idea, since in post World War II California carhops primarily took orders and served food. According to the company’s website, the owners had a simple plan that is still in use today: "Give customers the freshest, highest quality foods you can buy and provide them with friendly service in a sparkling clean environment." The popularity of In-N-Out burger in California shows the success of their plan, and that success has created strong trademarks. This publication of the Intellectual Property (IP) section of the State Bar takes pride in informing members about IP, such as trademarks of In-N-Out Burger, with roots that began in California.

I would like to thank all the authors who submitted articles for this issue as well as those who provide regular columns for New Matter. This issue offers an article for MCLE credit one with one hour of ethics. For those who need additional credits to complete their MCLE requirements by the end of January, we invite you to go to www.calbar. org/self-study to obtain the MCLE hours from this article as well as other aricles stored from past New Matter issues.

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