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Webinar: When is a Generic Term Not Generic: What did the Supreme Court Unleash in Booking.com?

August 13, 2020 @ 12:00 pm 1:00 pm

Presented by the Trademark Interest Group.

This program offers 1 participatory MCLE credit.

The program will examine the concept of genericness and its place in the “spectrum of marks.”  It will then look at the USSC decision in Booking.com as well as the dissent.  Finally, the program will look at the potential practical consequences of the Court’s holding on genericness, trademark registration, and trademark enforcement.  The program will also include a discussion of the use of survey evidence in genericness cases.


Speaker: Paul Reidl

Moderator: Mary A. Harris


Paul Reidl has been practicing law for nearly forty years.  He represents both U.S. and foreign clients in trademark, copyright, alcohol beverage, and general business law matters in both the United States and overseas. He is a frequent litigator before federal courts and the Trademark Trial and Appeal Board.  He also serves as an expert witness on various issues.

In 2006, Paul served as President of INTA.  He has been a faculty member of Practicing Law Institute and is a frequent speaker, writer, and expert consultant.

Before starting his own firm in 2009, Paul worked for a large law firm and was Assistant General Counsel for E & J Gallo Winery. 

He has been named as one of the top 1000 trademark lawyers in the world by the World Trademark Review in London since 2013, and has been listed in Who’s Who in Trademark Law since 2016.  American Lawyer Media has named him one of the top trademark lawyers in California.

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