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Webinar: Rights of Publicity Valuation and Licensing for Celebrities, Dead or Alive

December 6, 2023 @ 1:00 pm 2:00 pm

1 Participatory MCLE Credits

Presented by the Entertainment and Sports Law Interest Group.

Celebrity endorsements and partnerships are ubiquitous in today’s marketplace. Join our panel for an overview of the rights of publicity of celebrities, dead or alive, and the issues involved in valuing and licensing those rights.

Speakers: David W. Grace and Weston Anson

Moderator: Elizabeth J. Rest

Non-Member Price

Member Price

David W. Grace is a Partner of Loeb & Loeb and a leader in the field of brand protection, intellectual property, entertainment, and advertising. He provides both transactional and dispute resolution services. He assists a wide spectrum of clients from start-ups to iconic brands, including entertainment and media companies, major financial institutions, technology and consumer product companies, and famous celebrities. Dave assists clients with the acquisition, development, licensing, and enforcement of brands, intellectual property, and entertainment rights. He negotiates significant trademark, endorsement, copyright, and entertainment agreements and helps clients close their corporate and other acquisitions involving intellectual property and entertainment rights. He provides strategic counselling with respect to domestic and international intellectual property protection and supervises the prosecution of domestic and foreign trademark applications.  He appears regularly before the federal courts and the Trademark Trial and Appeal Board, handles domain name dispute resolution proceedings, manages foreign litigation, and is retained by third parties as a neutral mediator to facilitate mutually beneficial compromises and settle disputes. For more than thirty years, Dave has helped clients develop, cultivate, and protect their brands and intellectual property rights from creation to globalization.

David W. Grace

Weston Anson is Chairman of CONSOR®, an intellectual asset consulting firm specializing in trademark, patent, and copyright monetization, valuations, and expert testimony. The firm is headquartered in La Jolla, California, and has offices in New York and London.  He served for ten years as an officer and board member of the Licensing Industry Merchandisers’ Association and is a lifetime member of the Board of Advisors. He served 15 years as an active member of the International Licensing Executives Society board of delegates. A seasoned consumer goods marketer, after receiving his MBA (honors) from Harvard University, he served a stint with the management consulting firm of Booz-Allen & Hamilton. Subsequently, he was the youngest Vice-President and corporate officer at Playboy Enterprises, Inc., where he launched many of their licensing programs. Mr. Anson was also Senior Vice President of Hang Ten International, which grew to nearly 100 licensees in 30 countries under his direction. For the last 25 years, Mr. Anson has also led the way in developing and establishing accepted methods to value brands, technologies and other IP. He is an expert in building and licensing brands, as well as developing and managing licensing programs for all IP. 

Weston Anson

A brand builder and portfolio protector, Elizabeth J. Rest is a trademark and copyright attorney with a passion for Advising Creativity®.  Elizabeth is a principal and co-founder of Crown®, LLP, a boutique intellectual property law firm in San Francisco. Crown clients range from individual artists to large corporations, and they come from myriad industries, from fashion to film, music to marketing, beer to Broadway. Elizabeth provides experienced counsel in domestic and international trademark selection, clearance, prosecution, and enforcement, including handling trademark applications before the U.S. Patent and Trademark Office (USPTO), and representation in proceedings before the Trademark Trial and Appeal Board (TTAB) and Uniform Domain Name Dispute Resolution Policy panels. She typically handles transactions involving intellectual property and business matters, including copyright, entertainment, rights of publicity, and all aspects of the creation, protection, licensing, and distribution of intellectual property.

Elizabeth J. Rest

We are committed to accessibility! Virtual events are equipped with closed captioning. To request an in-person accommodation, send us a note at or contact us at 916-516-1760 for assistance.


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