0.75 Hours MCLE; 0.75 Legal Ethics

In a year where everything we know has changed, attorneys need to continue to grow their practices and increase their visibility in the marketplace. Now, more than ever, digital branding strategies are crucial, yet attorneys must comply with their ethical obligations when advertising their services. This panel will discuss effective strategies for building online networks and best practices in social media and web-based marketing, including dealing with online review sites. The panel will also address updates to the California Rules of Professional Conduct pertaining to attorney advertising, as well as considerations for attorneys who actively engage in social media regarding their personal views. Speakers: Valerie K. Brennan and Kristen Marquis Dennis.