California Lawyers Association

Brand Launch Toolkit

We are so thrilled to be launching the California Lawyers Association’s new brand. Help us spread the word with the materials available in this kit.

Facebook Frame | Share Our Posts | CLA Channels | Downloadable Graphics | Sample Social Media Copy | Sample Email Copy

Share away starting Tuesday, August 6th!

Add a frame to your Facebook profile picture!

  1. Go to https://www.facebook.com/profilepicframes.
  2. Search for “calawyers”.
  3. Select the “Meet the California Lawyers Association” frame as shown below.
  4. Adjust your picture using the zoom in/zoom out feature or change picture.
  5. Publish by clicking on “Use as Profile Picture!

Share and Retweet Our Posts

The easiest way to engage is to share and retweet our posts. You can add your own commentary without downloading or uploading graphics. Try one of these:

Engage on CLA Channels

Please chime in and participate on official channel posts, tag our channels as you do your social media outreach, and be sure to use #CALawyers in all of your posts!

Downloadable Graphics

Use these graphics to showcase your participation on your social media accounts. Just right click and “Save as Picture…” then upload to your profiles!

Social Media Post or Email Graphic
$40 Membership Promotion
LinkedIn Cover Photo
Twitter Cover Photo

Sample Social Media Copy

Facebook/LinkedIn

  • So excited about the California Lawyers Association’s new brand! Established in 2018, CLA is committed to promoting excellence, diversity and inclusion on behalf of all California attorneys. Visit calawyers.org to learn more about CLA’s mission, all of the benefits that come with being a member of CLA, and how you can join today for only $40. #CALawyers #joinCLA #CLAmember
  • I’m proud to support the growth and continued success of the California Lawyers Association and our members as a [insert your affiliation to CLA]. Today, CLA unveiled a new brand! Check out calawyers.org to learn more about all the benefits that come with being a member. #CALawyers #joinCLA #CLAmember

Twitter

  • Check out @CALawyersOrg’s new brand at calawyers.org! CLA is committed to promoting excellence, diversity and inclusion on behalf of all California attorneys, and you can join today for only $40. #CALawyers #joinCLA #CLAmember
  • Today, @CALawyersOrg unveiled a new brand. I’m so excited for CLA’s growth and continued success. Check out calawyers.org! #CALawyers #joinCLA #CLAmember

Instagram

  • Photo required to post – please use the square graphic included in this kit.
  • Use the copy from the Twitter portion above.

Sample Emails

Send the following to your colleagues:

Subject line – Meet the California Lawyers Association!

Email Body A

Dear colleagues,

The California Lawyers Association has launched a new brand! See it now at calawyers.org.

I’m proud to be serving the members of CLA as [insert your affiliation to CLA]. As the Bar Association for all California Attorneys, CLA is dedicated to supporting the growth and continued success of our members by providing unparalleled resources from MCLE to advocacy.

[Your name]

Email body B

Hi friends,

The California Lawyers Association has been a huge part of my career since [insert date]. CLA has launched a new brand, and it is just one part of the constant evolution CLA goes through in order to best serve our members. I’m looking forward to what comes next. See it now at calawyers.org.

[Your name]

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