CYLA is excited about this transition and what it means for you! Membership in CYLA remains automatic for California attorneys in their first eight years of practice. CYLA is gearing up to make 2018 memorable with new programming and opportunities for new practitioners to become involved in CLA as a whole while growing as lawyers.
As Chair, I am excited to lead the charge under our new banner and self-directed mission of CLA. If you are interested in becoming more involved in CYLA, consider joining our Executive Board, and also keep an eye out for further opportunities via eNews. You can visit the CLA website for information on Webinars, Self-Study Articles, CLE & Events. CYLA is here for you! Let us know what you are interested in seeing, and the ways in which you would like to be involved.
Your 2018 Chair, Lauren E. Powe
This webinar is presented by the International Law Section and the California Young Lawyers Association.
This program offers 1 hour participatory MCLE credit. You must register in advance to participate.
Thursday, June 7, 2018, 10 a.m. - 11 a.m.
The legal risks facing mid-to-small-sized corporations in the aerospace and defense industry are both varied and palpable. Whether dealing with international export/import compliance, locating risks in contracts, or protecting invaluable intellectual property (often the economic life blood of companies within this space), the laundry list of legal issues is seemingly endless. And while the challenges are indeed vast, the job of an in-house attorney in this industry is incredibly rewarding. Our Webinar will not only locate and distill some of these major legal challenges, but will also shed light on how one can get her or his foot in the proverbial door into this exciting and continuously evolving industry.
Speakers: Robert Cave and Margrette Francisco.
The California Lawyers Association values all members' contributions and ideas. Members will have an opportunity to give their input directly to the CLA’s Board on any topic related to the CLA at the Board’s June 22, 2018 meeting. There are three ways to participate:
• Members may appear in person for an up to five-minute speaking slot. In-person speakers need not sign up ahead of time, but must be present at the 9 a.m. start time. The meeting will be held at the Hyatt Regency Los Angeles International Airport, 6225 West Century Boulevard, Los Angeles, CA 90045.
• Members may sign up by June 19 for an up to five-minute telephone speaking slot. Please contact Elizabeth Freestone at email@example.com to get on the list and receive the dial-in information.
• Members may submit written comments by June 19 by email to Ms. Freestone. Staff will distribute all comments to the Board before the meeting.
We encourage all members to participate in the growth of the CLA!
CYLA is seeking self-study articles from California law practitioners to add to its catalog of low-cost online MCLE materials. To be eligible for consideration, submissions should cover a subject of particular importance to new attorneys and must be 1,000 to 2,000 words in length.
Submissions must also include an assessment with at least three multiple choice questions and a brief explanation of each correct answer. Submissions may include a short biography and a photograph of the author.
If accepted for publication, your submission will be posted on the Education section of CYLA's website and publicized to CYLA's membership. Your article may also be included in an upcoming issue of CYLA's online newsletter, CYLA eNews. Please email submissions to Nick Oliver at CYLASelfStudy@gmail.com.
By Candice A. Garcia-Rodrigo
With the prevalence of Internet marketing, direct mailers, and mass media advertisements, young attorneys face heavy competition to reach their target market. Building trust-based relationships with clients is one effective way to stand out from the crowd. For example, most estate planning clients will not knock on an attorney's door, ready to divulge private and confidential matters, unless the attorney is perceived as reliable. Relationship marketing allows young lawyers to expand their clientele by leveraging trust.
Relationship marketing is not a new concept: as a young attorney, you may be aware of the importance of including networking in your marketing plan, as well as an accessible website that showcases your reliability. Developing and maintaining professional networking relationships is crucial to engendering trust in the community at large. If your professional network trusts you, then those professionals will speak highly about you and your practice when referring clients to you. The best referrals come from word of mouth.
Here are five simple tips that will help young attorneys build, maintain and strengthen professional relationships with quality referrals:
2. Identify your target demographic.
Before soliciting referrals, knowing your market is crucial. For instance, an estate plan attorney should know the typical age, family or marital status, net worth, and employment status of the client she desires. Narrowing your demographic ensures that your messaging and outreach target the right audience for your practice.
2. Create a 30-second business commercial or "Elevator Speech."
The commercial should contain a short statement about yourself and your business, as well as a brief description of what would constitute a good referral for you. The request for referrals should also state what you can provide for your target demographic. The idea is to convey all of this succinctly enough that you could share it with someone in an elevator. For example, a basic commercial could include: "My name is Attorney and I design estate plans tailored to a specific individual's needs in California. A good referral for me is a couple in their late 30s to early 40s who own a home and have one or more minor children." It is also helpful to provide an example of how you have helped similarly situated couples, or other ways your services are exceptional. Keep it short and relevant.
3. Locate, visit and/or join local professional networking groups.
A good professional networking group is exclusively tailored to each category of business. It should focus on referral generation, and not just socializing. The group should be active and meet at least once each week. Take time before and after meetings to speak to each member about their business. Obtain a business card from each member and ask them about their ideal referral.
Your primary goal is to develop strong relationships within the group, which will help you build a network of business professionals with diverse specialties that could become invaluable resources for your clients. In turn, you will be a resource for their clients as well. Keep in mind that you are not promising referrals to anyone – attorneys are expressly prohibited from promising a gift or a return in exchange for a referral.
CYLA is the nation’s largest association of young lawyers – lawyers who have been in practice for eight years or less.
The California Lawyers Association, formerly the Sections of the California State Bar, now operates as an autonomous entity for those Sections. CLA Section activities include invaluable networking opportunities and keeping members up-to-date on cutting-edge legal issues affecting their practices, presenting educational programs, publishing definitive legal reports, opinions and practice guides, and analyzing, developing and interpreting new and existing California law.